2026年4月24日上午，betway西汉姆联官网组织留学生赴北京首钢国际会展中心，参观第32届中国国际广播电视信息网络展览会（CCBN）。本次参访由孙碧洋副教授、刘禹圻老师及刘兵项目主管带队，旨在通过实地调研与沉浸式体验，帮助国际学生近距离感知中国数字媒体与信息技术产业的发展脉搏，深化对中国创新驱动发展路径的理解。

作为我国广播影视与信息网络领域的重要行业盛会，CCBN集中展示了超高清视听、5G传输、应急广播、人工智能制播及广电视听数智化转型等前沿技术成果。在参观过程中，留学生们依次走访了传输与覆盖、应急广播、超高清视听“双提升”、AI全流程制播以及广电视听系统性变革等主题展区，并深入多家行业代表性机构与企业展台进行调研交流。

通过现场讲解与动态演示，学生们近距离体验了AI赋能内容生产的全流程应用、超高清视频传输技术以及智慧广电系统的创新实践，直观感受到中国广播电视行业正从传统数字化向数智化、体系化加速跃迁的发展趋势。展区内丰富的技术展示与沉浸式互动形式，不仅提升了参观的参与感，也让学生们更加清晰地理解了技术在媒体融合与产业升级中的关键作用。

参与学生表示，此次参访加深了他们对中国科技创新能力与产业应用场景的认识，为理解数字技术如何推动社会发展提供了直观案例。不同文化背景下的交流与讨论，进一步促进了关于技术与发展的多元视角碰撞。

Tran Thuy Linh

Thank you so much for organizing the last visit. I have learned a lot. Before doing my PhD in UIBE, I was a lecturer at the faculty of Public Relations and Communication at Van Lang University. The faculty has majors in Communication and Multi-Media. I find that this kind of exhibition is very useful for Vietnamese students to learn more about the Media and Communication Industry in China, especially the applications of AI. Thank you again!

Muhammad Shahzad Yousaf

The Visist to China Content Broadcast Network exhibition arranged by SIDC was an amazing opportunity to understand and look deeper into both the hardware and software side of content generation in today’s vibrant content scene. Visiting the companies working on Cloud Computing and AI for content creation was so sobering and eye opening. AI’s use to fully automated and artificially generated content and immersion of AI into physical content generation along with AI convergence into the hardware tools i.e. cameras was also an interesting experience. Thank you SIDC for arranging this fruitful experience for us.

Rebeka Talohole

Visiting the China Content Broadcast Network exhibition that was arranged by SIDC was a great opportunity for to experience and understand China’s advanced technology sector. It gave me an insight into the core software development and the continued innovation that ensures alignment to current trends such as AI, robot systems, Cloud Computing and many other artificial intelligence. These visits help me consider the possibilities of replicating and or implementing similar high level technology in my country with the help of our great friend, China.

betway西汉姆联官网始终坚持“教学与实践相结合”的培养理念，持续拓展国际学生实践教学平台。未来，学院将继续组织形式多样的产业参访与调研活动，助力学生在真实情境中理解中国发展经验，提升跨文化沟通能力与全球视野。

供稿：陈子豪

排版：潘玉莹

摄影：CCBN展览会工作人员

审核：孙碧洋 刘兵 刘禹圻